Essay about AMB201 report1 young s friend - 1769 Words

Executive Summary This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing. 1. INTRODUCTION AND BACKGROUND 1.1.†¦show more content†¦It deserves to spend a certain number of money. 2.2. Sample Considerations It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources. In terms of sample selection, this study uses in simple random sampling. The transcript database is made up of respondents of different age, gender and background. In order to obtain a gender-balanced result, this research decides to choose 2 males and 2 females transcripts randomly. 2.3. Data collection and framework, and analytical consideration In order to narrow the scope of consumer behaviours associated with fashion purchasing effectively, the research will use an interview as method for collecting data, all interviewers are required to familiar with interview guideline and question and make sure interview question are relevant. Also, check the audio equipment works properly and find a quiet place to implement interview. When the interview is in progress, interviewers should thank the participant for agreeing in the interview and introduce the topic firstly. Then, explain the process and requirement of the interview. Thirdly, confirm the respondent’s

The Effects of Global Warming on the Great Barrier Reef...

The Effects of Global Warming on the Great Barrier Reef Introduction Coral reefs around the world are in danger. One of the causes is global warming, which has been increasing the temperature of the ocean water resulting in coral bleaching. This essay will focus on damage occurring to the Great Barrier Reef. What is a Coral Reef? A coral reef is a ridge formed in shallow ocean water by accumulated calcium-containing exoskeletons of coral animals, certain red algae, and mollusks. Coral reefs are tropical, forming only where surface waters are never cooler than 20 ° C (68 ° F). The only difference between a barrier reef and a coral reef is that a barrier reef occurs farther offshore, with a channel or lagoon between it and†¦show more content†¦Global Warming Global warming is the increase in the earths temperature caused by the buildup of greenhouse gases (carbon dioxide, nitrogen, and methane) in the atmosphere. Greenhouse gases prevent infrared radiation from escaping into space, and this greenhouse effect maintains the earths warm temperature. Increasing levels of greenhouse gases, resulting from industry and the burning of fossil fuels, may result in rising global temperatures, causing coastal flooding and major climatic changes. According to the British Meteorological Office, 1995 was the warmest year on record and global temperatures continued to rise. A United Nations panel of scientists has predicted that if greenhouse gas emissions are not reduced, the average global temperature could rise by 1 ° to 3.5 ° C (1.8 ° to 6.3 ° F) by the year 2100. Whats Happening? Coral reefs are threatened by global warming. They can only live in waters between 18 C and 30 C. Therefore, with the increase in temperature of the surrounding water, there has been an unprecedented increase in the number of coral bleaching events during the past 2 decades (which have had some of the warmest years in history). When ocean temperatures get too high, coral polyps lose the symbiotic algae inside them, causing them to turn white, or bleach, and eventually die. In particular, Australia has been slow to cut back on greenhouse gas emissions. ThisShow MoreRelatedGlobal Warming And Its Effects On The Great Barrier Reef1443 Words   |  6 PagesHow has Carbon Dioxide (CO2) levels frequently increased global warming and the massive increase of global ocean temperature which have risen from 0.74oC during the 19th century to 4oC in modern day society (NOAA, 2016), and how does CO2 contribute to one of the biggest tragedies seen on the Great Barrier Reef today, known as coral bleaching and what can be done to slow the increasing rate of this terrible tragedy? â€Å"Coral reefs are extremely important for biodiversity, providing a home to over 25%Read MoreEnvironmental Issues Of The Great Barrier Reef980 Words   |  4 PagesOne environmental issues posted on the Facebook group on Ecologically Conscious Social is climate change’s effect impacts on the Great Barrier Reef where is one of the UNESCO world heritage sites. The Great Barrier Reef is located in Queensland, state of Australia. A concern raised by a group of environmentalists over a threat to the Great Barrier Reef is carbon dioxide (CO2) emissions that emit from the burning of coal. The federation government environment minister, Mr. Greg Hunt approved a 16Read MoreEnvironmental Issues Of Great Barrier Reef914 Words   |  4 PagesOne environmental issues posted on the facebook group on Ecologically Conscious Social is climate change’s effect impacts on Great Barrier Reef where is one of the UNESCO world heritage sites. Great Barrier Reef is located in Queensland, Australia. Environmentalists raised concerns over emissions of carbon dioxide (CO2) that poses significant threat to the world heritage site is carbon dioxide (CO2) emissions emit from burning of coal that produced from Adani mining company. The concerns were happenedRead MoreGlobal Warming And Its Impact On Our Earth1384 Words   |  6 Pagesquestions that contribute to global warming include the following: how and why does the community supply detrimental factors to the Earth to cause global warming, and how can the community contribute to the repair of our vanishing Earth? Both of these questions are constantly the idea behind many global organizations that aid in the improvement of our world. This topic needs to be addressed immediately in order to preserve what we have left of our Earth. Global warming is â€Å"the gradual heating of EarthRead MoreGlobal Warming And Its Impact On Our Earth1676 Words   |  7 Pagesthat we, as a global society, contribute to everyday. These concerns create major impacts that pertains to much of the globe and the world in which we inhabit today, compared to the world we lived in 50 years ago. Frequent statements that contribute to the overall thought of global warming include the following: how the community supplies detrimental factors to the Earth to cause global warming, and how can the community contribute to the repair of our vanishing Earth. Global warming is a seriousRead MoreGreat Barrier Reef893 Words   |  4 PagesThe Great Barrier Reef a World Heritage listed, it is the vastest stretch of coral reef in the world. This essay will provide information on how the Great Barrier Reef is being protected against global warming for our future generations. We all love going to the beach for a swim or a snorkel however a differe nt image was created by an article published by the Australian Academy of Science on their web site Nova Science in the News (2009): â€Å"Imagine you are on a beautiful tropical island on theRead MoreCause And Effect Of Global Warming953 Words   |  4 Pagesthe cause and effect of global warming, but it can take years for scientists to reach a consensus. The claims that global warming is the next apocalypse or is just some fairy tale lack scientific proof. These claims have confused the general public, and leave many citizens’ questions unanswered. Many people are concerned about the overall decline of environmental health due to an increase in man-made greenhouse gas emissions, but experts are now clarifying the debate on global warming with hard scientificRead MorePollution And Warming Of The Ocean1649 Words   |  7 PagesPollution and Warming of the Ocean The ocean is a vast and mysterious part of our ocean. The ocean covers 71 % of our planet and contains over 50% of all life on earth .(â€Å"Oceanic Institute†). The oceans also holds the deepest part of our planet that we have yet to explore and discover. The ocean is such a vital part of our planet and we are destroying it with pollution and mistakes that we have made. Global warming is a huge issue that we have to deal with. The world is getting warmer. WhetherRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversible impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreThe Effects Of Coral Reefs On Earth1245 Words   |  5 PagesCoral reefs are one of, if not, the most biodiverse ecosystems on earth are being destroyed at a rapid pace. Just recently in the past few weeks, the great reef barrier had been declared ~25% dead and people were freaking out on twitter. Before I took this cla ss, I had no clue how much coral reefs meant to us and to the organisms they are home to. Coral reefs are not only a home to ecosystems, but they also provide billions of dollars in food, jobs, and provide coastal protection. Coral reefs are being

Cosmetic Surgery An Accidental Of Popularity - 1422 Words

For many years, the appearance of one’s body has been one of the most concerning features a person may have in life. Mainly because being attractive can help with almost anything. People look more highly at you and even respect you more than a person who isn’t attractive. One of the main emphases on a person’s attractiveness is their face. â€Å"Facial attractiveness provides honest cues to health and mate value† (Barber, 1994). This is a major reason as to why many are turning to cosmetic surgery for assistance with their appearance. In the recent decades, cosmetic surgery has seen an explosion of popularity. According to the American Society of Plastic Surgeons (ASPS), in the year 2012, there were a total of 15.1 million cosmetic surgery procedures performed in America. This has increased by over 3500% from the year 1992, in which only a mere 400,000 cosmetic surgery procedures were performed. This massive increase in desire for these procedures is due t o multiple different factors. One of those is that the procedures themselves have changed, resulting in a major benefit on the patient’s behalf. They have become minimally invasive and much safer than in the past. The minimally invasive procedures have increased the satisfaction rates of cosmetic surgery. Additionally, the increase in mass media attention on celebrities that have undergone several cosmetic surgeries has opened the public’s eyes, making them realize that they can look like a celebrity by undergoing a simple,Show MoreRelatedImproving The Health Care System1706 Words   |  7 Pagesplastic surgery. According to Huffington Post, â€Å"items bought and sold on the black market, make up the world’s second largest economy behind the United States at roughly $10 trillion.† That is an enormous amount of money that if thought about it could contribute into the economy if done legally. As stated by Bob Mundy, the investigation manager for the Healt h Department s Unlicensed Activity Office for South Florida, â€Å"The three most prevalent unlicensed medical activities are plastic surgery, injectionsRead MoreInnovators Dna84615 Words   |  339 Pageslists from 2005 to 2009 shows Apple as number one and Google, number two. OK, intuitively that sounds right. But we felt that the BusinessWeek methodology (executives voting on which companies are innovative) produces a list that is largely a popularity contest based on past performance. Indeed, do General Electric, Sony, Toyota, and BMW deserve to be on the list of most innovative companies today? Or are they simply there because they have been successful in the past? To answer these questionsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespersonality traits have contributed to Jung’s high job performance and career success. Since joining Avon in 1994, Jung has led a dramatic turnaround of a company that had a poor image, slow growth, and decline in sales to one of the world’s top cosmetics companies and the world’s leading direct sales brand. She transformed Avon by developing and executing growth strategies, launching new brand initiatives, and developing earnings opportunities for women worldwide. How Do the Big Five Traits PredictRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagessaid to be Western dress, put on makeup, and taken jobs. Makeup allowed them to transform their appearances, giving rise to a worldwide cosmetics industry that helped women appear more prosperous. Women in the West began having plastic surgery before World War I, and this behavior only increased after World War I, when great improvements in corrective surgery took place to help remedy soldiers’ disfigured bodies. Other young women moved away from their families and took jobs far from home, livingRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesand suppliers in a fair and ethical manner. Source: www.fedex.com/us/supplier/diverse/ Workforce Diversity 13 DID YOU KNOW? Looking at the Future of HRM Libby Sartain’s career has included working in the HR departments at Mary Kay Cosmetics, Southwest Airlines, the Society of Human Resource Management, and most recently as head of HR at Yahoo. She was recently interviewed by Workforce Management about the biggest challenges facing HR leaders: WM: What are the biggest challenges these

The Human Right of Freedsom in the Haitian and French...

Freedom of any type, whether political, economic, social, is a universal right that should be guaranteed to everyone. In the late 18th century revolutionary wars began in France and Haiti. These two revolutions, significant in their own ways, both were influenced from ideas sparked by the enlightenment. Though some similarities, the revolutions were different in other ways as well. In France the peasant and middle classes fought to overthrow their monarch, while the Haitian slaves wanted their freedom by trying to overthrow the French government which at that time was controlling them. In the year 1791 both the Haitian Revolution and French Revolution were occurring. The French at this time were in the process of making a new government†¦show more content†¦While the third estate, the middle class of French society, held the majority, containing ninety seven percent of Frances’s population, actually had little to no power. This, combined with other factors in France and Haiti, caused them to revolt to solve their problems regarding inequality creating two revolutions that history would forever remember. The French and Haitian revolutions contain some similarities but are actually really different. The French, unlike the Haitian slaves, were under a government as citizens, not slaves, and were fighting to overthrow their existing government. In doing so they were creating one fairer and efficient that could fix not only their social needs but also repair the damage of war and debt upon the country. Haiti was a totally different situation. Haiti, as a colony of France, was under foreign control that had no intention of granting rights or freedoms to its inhabitants. In 1791, when the French were drafting a constitution and reorganizing the government, the scene in Haiti was of slave rebellions causing turmoil as plantations were burned and violence swept the land. The Haitian slaves did not adhere to a government of their own, just slave masters and the French officials that governed the land. Due to this position, the Haitians had to overthrow a military power by creating their own

The Time to End Affirmative Action Essay - 1797 Words

The Time to End Affirmative Action Today we live in America in the 21st Century. We have witnessed dreams come true brought from our new science and technology. We have created engineering wonders and medical miracles that blur the line between life and death. It is truly a fantastic time and place to live and we are. However, in this land of the free and home of the brave that was founded on the premise set forth from our founding fathers in the birth cry of our nation, Declaration of Independence, that All men are created equal, our legislation does not reflect that. Our court systems and our businesses are overrun with by legislation that is discriminatory itself, but its intent is to do just the opposite: prevent†¦show more content†¦However, I also no not favor legislation reinforcing, emphasizing, or elevating, the rights of any individual over that of another, especially if a founding principal of this nation was the equality of all. I believe that if legislation protecting the rights of the indi vidual is necessary, said legislation should be written and applied across the board to all citizens in the land and not targeted to protect specific races or genders. Nor am I naive. I will be the first to admit that slavery was wrong. It was an atrocious mistake of our early nation. An early step away from that, segregation through concepts of separate by equal, was also wrong. I will not try to defend them for a moment, but I also feel that the time has come for the United States government to cease apologizing for its mistakes. Again, one can not move forward when focused on the past. Men like Dr. Martin Luther King Jr, were needed and their courage and actions are to be commended and remembered. I agree with him when he said, I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. That is a dream I believe in as well. I feel that character, aptitude, intelligence, ability all should be what we judge and individual on, but forty years after these words have been spoken we are still focused on theShow MoreRelated Time to Put an End to Affirmative Action Essay1974 Words   |  8 PagesTime to Put an End to Affirmative Action    Affirmative action is the set of public policies and initiatives designed to help eliminate past and present discrimination based on race, color, religion, sex, or national origin. This set of public policies has had quite a history beginning with the Thirteenth Amendment, which made slavery illegal. The Thirteenth Amendment was followed by the Fourteenth, that guarantees equal protection under the law. The Fifteenth Amendment brought up the rearRead More Its Time to Put and End to Affirmative Action Essay1586 Words   |  7 Pages Affirmative action should be changed or ended altogether In the late Sixties, Martin Luther King Jr. fought hard for equal rights. Before he was assassinated in 1968, he made a speech about his vision of human equality. â€Å"I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† (King) The Sixties were a turning point for racial equality. Because of leaders like King, many blacks and minorityRead MoreAffirmative Action Is The Most Important Modern Anti Discrimination1578 Words   |  7 PagesColumbia in the United States of America once said that â€Å"affirmative action is the most important modern anti-discrimination technique ever instituted in the United States. It is the one tool that has had a demonstrable effect on discrimination. No one who knows anything about the subject would say it hasn t worked. It has certainly done something, or else it wouldn t have provoked so much opposition†. This means that a ffirmative action is a modern anti-discrimination technique that has beenRead More Affirmative Action Is the Wrong Action Essays1708 Words   |  7 PagesAffirmative Action Is the Wrong Action The United States of America has long been a country divided by race. Hate has pervaded her existence since her conception, and now today’s society is forced to deal with those issues. Minorities have suffered at the hands of the white male majority for centuries as the social activities of the old war were brought to the new colonies, only to ferment and continue to affect the lives of all who lived within her borders. There is no doubting that thisRead MoreAffermative Action1316 Words   |  6 PagesBy: Elissa Thomas E-mail: elissa@usais.net Affirmative Action Affirmative Action efforts were started in 1964 to end the long history of overlooking qualified people of color and women from higher education. Affirmative Action sets standards for a business or office of admissions, so that a white man does not have the upper-hand over an equally or greater educated minority. The initial way the government tried to justify Affirmative Action was to develop a human resource approach: first identifyingRead MoreAffirmative Action Essay968 Words   |  4 Pagesopportunities given the high frequency of affirmative action programs; they attempt to increase the representation of minorities on college campuses and in the office, regardless of virtue. Programs of affirmative action arouse controversy because some groups view affirmative action as a catalyst for reverse discrimination whilst other groups support affirmative action as a way to diversify society and compensate for past exclusions. Affirmative action describes the â€Å"positive steps taken to increaseRead MoreAmerica Needs Affirmative Action Essay1384 Words   |  6 Pagesimposed legislation called affirmative action. According to At Issue: Affirmative Action, â€Å"Affirmative action is designed to promote access to opportunities in education, employment, housing, and government contracts among certain designated groups, such as women and minoritiesâ€Å" (At Issue). This law is necessary in today’s society in order to maintain equality and diminish discrimination against social groups throughout the United States. Inductive Reasoning Affirmative action has leveled the playingRead MoreDiscriminatory Practices And Natural Inequalities Essay1497 Words   |  6 Pagesdisadvantage in higher education and career status. After years of progress toward an equal society, minorities are still being left behind. To attempt to break this trend, it was deemed necessary to try what is referred to as â€Å"Affirmative Action† The term â€Å"Affirmative Action† was first coined in 1961 by President John F. Kennedy in attempts to address the racial injustices persisting in society despite every man’s rights were â€Å"guaranteed† through the Constitution (Brunner and Rowen). A couple yearsRead MoreRacial Discrimination : The Worst Form Of Inequality1388 Words   |  6 Pagesdifferent people. In America,the individuals who are usually discriminated against are the minorities like African Americans and Hispanics. Affirmative action is a policy that was created and has been claimed to be positive discrimination. The policy was created to give equal opportunity to groups of people who are usually discriminated against. Although Affirmative action has been named to be positive and support minorities, it is still unjust. There should be no positive aspects of racial discriminationRead MoreEducational Benefits of Increasing Diversity on College Campuses1308 Words   |  6 PagesDebate on race becoming more heated many believe that precise action needs to be taken before the twenty-five year timeframe, especially with minority populations becoming larger in areas were racial issues still persist. It is safe to say that Grutter enumerated five basic questions that would determine whether race conscious admissions policies are constitutional. â€Å"(1) Whether the program offers a competitive review of all applications without quotas or separate tracts that isolate minorities

Project Brief Supermarket Online System

Question: Write about theProject Brieffor Supermarket Online System. Answer: Overview E-commerce is at the centre of all businesses today, this because it presents more flexibility and efficiency to both customers and suppliers. Similarly, this projects aims to develop a next level system that helps customers buy goods from supermarkets at the touch of a button. To meet this requirement, an elaborate user interface (UI) is needed. This interface will provide easy access to products and provide the customer with a direct understanding of the facilities used to execute their actions (Usability, 2017). In this case, the UIs used should serve all people irrespective of the demographic group they belong or device they use. Vision Consider having the ultimate access to multiple supermarket stores and the product they sell. As a customer, you have the room to make the best choice and are likely to make more purchases at a go to minimise your overall expenditures. This accessibility and availability are what the proposed system will provide. It will meet the customers demands in an efficient way which will translate to a higher customer satisfaction rate thus higher returns in terms of sales. Moreover, it will serve as an extra marketing tool because satisfied customers will influence their friends, relatives and neighbours thus increasing the customer base and the overall sales. Outcomes Overall, the project aims to deliver an interactive online purchase system that will enable customers to have a one on one interaction with multiple franchise supermarkets. This will be met by a visual presentation that will enable them to view, order and confirm purchases. Moreover, the system will serve as an advertisement platform while encompassing the needs of the supplier and consumer (Liu, 2013). To meet these outcomes, the following sequential objectives will be met: Delivery of the prototype system and interfaces for testing. Feedback from the test. Delivery of the final system and more of the active interface. Database system Integrating the system with the database system. Deployment Scope The project design will cover the following: Design of the overall system including the different interactive interfaces, security protocols (cyber security) and the underlying supporting database system. However, the logistics such as delivery options and supermarket product representation will be governed by the stores themselves. Objectives, Outputs and Targets To understand the user requirements, three techniques were used to determine and analyse them. First, surveys were done to determine what customers need in an online purchase system. Secondly, interviews (face to face) were done with willing shoppers. Finally, their ideas were discussed and evaluated by focus groups that comprised of different people from different backgrounds (Usability partners, 2017). User Requirements Functional requirements: Enable customers to view products, create and login to accounts. Enables customers to place orders. Enable customers to specify between picked and delivered products. Provide customers with visual confirmation of orders made as well as purchases. Enable customers to track neighbour by stores. Non Functional: Sufficient network requirements e.g. bandwidth Backup availability. Meet usability requirements. Objectives Determined from Requirements Easy usability The system should be simple with direct operational steps that do not confuse the customer. Efficient - Adequate resources such as bandwidth and server requirements will be needed. Moreover, backup will ensure the system is online at all times without interruptions General user interface Generally, the interfaces will have to be appealing and correspond with the customers need. Moreover, individual accounts will be customizable for users Outputs and Targets Outputs: An integrated system that combines the concepts of e-commerce with those of traditional business objectives. Furthermore, an interactive platform (user accounts) that offers customers an individual interaction with the products. Targets: Strategic planning resource determination Design Coding Prototype and Testing Deployment Maintenance Use Cases Users (Actors) Online customer, New User, returning customer Online Shopping: Manage shopping cart Delete product, Edit product and Add product View Items Authentication and Identity Purchase Identity, Product Checkout Identity, payment services Register ne client Authentication Success Criteria Milestones will serve as the primary criteria for assessing the projects success. Moreover, the user requirements and whether they are met or not will support the assessment criteria. A successful project will be characterised by adequately achieved milestones and user requirements. Key Assumptions All user are technologically competent i.e. with using online system and devices. Customers have access to online infrastructure, primarily the internet. The supermarkets have the necessary support systems (infrastructure and personnel). Finally, the administration has the necessary skills to maintain the developed system irrespective of platform or technology. References Liu. S. (2013). Building Online Shopping Website Based On ASP.NET and SQL Server. Retrieved 28 February, 2017, from: https://www.theseus.fi/bitstream/handle/10024/59337/Final%20thesis.pdf?sequence=1 Usability partners. (2017). User requirements analysis. Retrieved 28 February, 2017, from: https://www.usabilitypartners.se/services/user-requirements-analysis.php Usability. (2017). User Interface Design Basics. Retrieved 28 February, 2017, from: https://www.usability.gov/what-and-why/user-interface-design.html Wafula. K. (2015). Online ordering system project proposal. Retrieved 28 February, 2017, from: https://www.academia.edu/4935972/Online_Ordering_System_Project_Proposal

Public Relation Theory and Practice

Question: Case study: Public Relation Theory and Practice. Answer: 1. Identify the public in the BP and Queensland floods case studies In the year 2010, BPs deepwater explosion has faced a catastrophic consequence after engulfing eleven disastrous lives. On the other hand, in between December 2010 to January 2011, Queensland had been affected with a disastrous flood. Due to this devastating consequence, thirty-five people have lost their life. As per the conception of public relation issue, the people who have been directly and indirectly associated with the issue have been considered as the part of public (Rice and Atkin 2012). As per this particular case study, the people who have been victimized by the devastating consequence of BP explosion and Queensland flood have been considered in the category of public. Public in a true sense has been categorized into two types that include internal public and external public. As already mentioned, victims have been considered as the internal public, on the other hand, the manager, CEO, employees of the association are also considered as the part of internal employees. 2. Segment and prioritize As already mentioned, public has been categorized in two different types that include internal public and external public. As per the case study of BP explosion, it has been observed that eleven innocent people had to face disastrous consequence due to devastating explosion. On the other hand, thirty-five lives had been lost due to the disastrous consequence of Queensland floods (Baldwin, Cave and Lodge 2012). As per the priority factors, the public who have been victimized by the entrance of fatal natural calamity has been provided special priority. In this situation, the internal publics have to play a major role in order to deal with the pressure of external public. As per the case study, it has been observed that one unethical statement on behalf of the CEO of BP in front of camera has rendered a negative reputation. After the fatal consequence, Tony Hayward stated in an occasion I want my life back. Therefore, it is clear and evident that this particular individual is least concerned about the lives of many innocent people. The life of eleven workers has not remained a matter of concern to them (Bratton and Gold 2012). Therefore, this kind of unethical comment has created a major disturbance on the mind of other workers associated with BP. As per the reactions of the other employees, it has been observed that workers are not feeling safe and secured after hearing the statement made by the client. Therefore, as pre the segmentation and priority level, external public plays a serious role in order to provide a real decision on the organizations performance. Internal public such as employees, managers, CEO of the organization such as BP has to depend highly on the decision of external public. In order to run an organization successfully, the internal public has to follow the needs and demands of the external public. Therefore, as per the priority basis, the existence of internal pu blic is highly dependent on external public. 3. Describe the different approaches that are adopted by the leaders in two cases In the two disasters, the external public has accepted two different approaches from the leaders. On one hand, people have strongly opposed the comment made by Tony Heyward. This particular person has showed reluctance for the people who have lost their lives due to the disastrous consequence (Ki, Kim and Ledingham 2015). Amidst the dwindling situation, Heyward is very much concerned about own life and reputation of the organization. Due to this kind of negative approach, this particular person had been highly criticized by the external public. However, this kind of approach is very much convenient to the people of American politicians. At the same time, it is undeniable that British Petroleum explosion has become a serious issue for universal people. For this reason, this kind of statement has drawn the attention of media as well as to the people in general. On the other hand, the leadership style of Anna Bligh at the time of Queensland flood has achieved a universal fame due to her excellent skill and competency. As per the review of Age newspaper, it has been observed that Anna Bligh had played a major role in order to deal with the family members of those flood-affected victims. Her sympathetic approach towards the victims family members has drawn the attention of media (Britzman 2012). Therefore, this particular case study has highlighted two different approaches in order to make a difference. 4. What is corporate image? How does it differ from the corporate image or reputation? Corporate image is one of the major ways of gaining a recognition or reputation of a company by providing an effective service to the customers. In the competitive market of business climate, many organizations like to follow various aims and strategies in order to build the image of the organization. Due to several reasons, business organizations have to face image problem (Stufflebeam and Shinkfield 2012). These kinds of several reasons include employee termination without notice, reducing the quality of product, failing to maintain supply and demand, unavailable services and so many. On the other hand, reputation is out an out publics opinion as per the companys corporate social responsibility and other images. Corporate image and corporate reputation is inseparably related to each other. Several aspects of corporate reputation include the work culture, the infrastructure, the job profile, corporate policy and responsibility, creation of job and so many. Therefore, corporate reputation is out an out based on publics opinion regarding a particular organization (Moberg 2012). Therefore, in order to gain the reputation on the mind of people, organizations have to build the image first. 5. If you had been in the position of CEO in BP, what different strategies and tactics can be used or adopted? If I had been appointed in the position of CEO, I would definitely like to apply some different approaches and strategies at the crisis of my organization. In order to handle any kind of sudden natural calamities like flood, explosion and so on, I would like to stand beside the victims directly. I would think about the victims family members first instead of thinking about my profit and loss. Apart from that, I would like to follow participative leadership style at the workplace. With the help of participative leadership style, I would get the opportunity to make a collective decision along with my employees. I would never like to impose my decision on my junior employees. As a result, the employees get opportunities to share their point of views. Apart from following participative leadership at the workplace, I would like to follow effective communication with the external public as well as media to keep a control over the entire situation (Grunig 2013). I would never make such an argumentative comment in front of media that will destroy my entire reputation. Rather I would like to utilize media as a major pathway based on which I can provide necessary messages to the family members of victim workers. Showing a sympathetic outlook towards the victims, I would like to stand beside them. 6. How does corporate image different from Corporation reputation? What are the similarities between two terms? Using BP as an examples As mentioned already, corporate image is completely based on the organizations service process, the way of maintaining effective strategy at the workplace and so on. Based on the service quality as well as on product quality, the organization likes to build image. On the other hand, reputation can be achieved as per the feedback of the people. Several factors play a major role in order to enhance the reputation of the organization (Holtzhausen 2013). Several factors include employees and employers relation at the workplace, managers interaction skill with the employees, way of recruiting an employee inside the organization and so many. Therefore, organizations reputation is highly dependent on the opinion of public. As per the case study, it has been observed that British Petroleum is able to hold a predominant place among major gas companies throughout the world. Therefore, it is certain that this particular company is able to build the image in the international field. After the disastrous consequence held in the year 2010, the CEO made an objectionable comment in fort of media that has already stated earlier. As per this comment, the public in generally firmly liked to show their disappointment towards the organization. It highly affected on the reputation of the organization. It is undeniable that the two overarching term corporate image and corporate reputation are inseparable related to each other. After the unexpected statement made by the CEO of BP, the overall reputation has been highly affected. Once the reputation got affected with the overstatement thrown by the Tony Heywood, the entire image of the organization hampered severely. The workers showed their reluctance to continue their work in this environment. 7. Think about the organization with an image that you perceive as bad. What words would you describe the organization? What has led you to form this image? What an organization can do to change the image Queensland has handled the demand of public at the crisis quite intellectually. Anna Bligh has showed her sympathetic outlook in order to encourage the workers as well as the family members of those victims. However, in case of British Petroleum, the vindictive outlook of the CEO has demolished the entire reputation of the company. Therefore, while delivering a speech in front of media, the CEO should think twice before making any comment. Therefore, CEO or the managers while falling in crisis due to some unexpected natural calamity, should have the proper skill and competency to tackle the entire situation intellectually (Ki, Kim and Ledingham 2015). The people who have become victimized due to some unexpected disaster at the workplace should get a hundred percent assistance on behalf of the employers. Otherwise, it highly affects the entire reputation of the organization. Therefore, as per my point of view, the organizations like BP should utilize the popularity of media positively. By sending a sympathetic message towards the employees as well as on the family members, the employers have to deal with the situation systematically. In addition, by confessing the entire drawbacks on behalf of the organization, CEO should render some positive approaches in front of media so that media person can help to multiply those messages. 8. Conclusion The entire study has provided an in-depth understanding on different practices and theories of public relation. As per the case study of British Petroleum and Queensland, various public relation theories and approaches have been pointed out throughout the case study. Moreover, the study has made a clear difference between corporate image and corporate reputation. Reference List: Baldwin, R., Cave, M. and Lodge, M., 2012.Understanding regulation: theory, strategy, and practice. Oxford University Press on Demand. 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